“I created a vision of David in my mind and simply carved away everything that was not David.”
— Michelangelo
We are Organizma.
A PURPOSE-DRIVEN BRAND STRATEGY, CONSCIOUS MARKETING & BRANDING DUO
We believe every brand has a hidden truth in its essence.
This is what we call the “brand nature”.
Our job is to bring out that brand nature not by adding more stuff to it, but carving out everything that is not the brand until we reach out what is essential, what is relevant and what matters the most to its founders, to its people, to its audience and to the entire universe.
Our challenge is to create a purposeful organizing principle, an operating system that will harmoniously align all of the above in such an inspiring, relevant and impactful way through the power of story and meaning.
Welcome to Mindful Branding.
MINDFUL BRANDING
a new approach in a new world for a new breed of brands embracing mindful transformation, innovation and growth from inside out, ground up.
from MIND FULL to MINDFUL
MINDFUL BRANDING
We are living and operating in a highly cluttered and noisy world. And it’s so easy to distract and sidetrack with all the data pouring in. Our job is to turn this flock of data to purpose-driven and actionable strategies with unique insights to make your brand grow bigger while contributing to the world.
from COMPLEXITY to SIMPLICITY
MINDFUL BRANDING
Your brand’s internal and external communication may be constructed around complex messaging. Our primary task is to simplify. How can you define your brand’s meaning and purpose in one single sentence or better yet, a one single word?
from POSITIONING to PURPOSE
How you position your brand in the category is crucial. But defining a clear purpose, i. e., your brand’s driving ambition and contribution to the world, is key to success today. We help you grow by aligning management team, employees, customers and communities around a shared purpose and a vision.
MINDFUL BRANDING
from CATEGORY to NEW CATEGORY
MINDFUL BRANDING
Today, successful brands know that being better, faster and cheaper is not enough. They know that competitors quickly match the product improvements. Our ambition is to make your competition irrelevant by redefining your market category so that customers perceive there are no other alternatives to consider.
So, ask yourself what business are you really in?
from LOCAL to GLOBAL
MINDFUL BRANDING
Today, our world is interconnected, more than ever. Don’t you ever strive to creating a global impact with your brand? Our global network connecting Turkey, USA and Europe shapes and extends your brand’s eco-system on a larger scale beyond local borders. Our team of experts help transform your local brand into a global one.
from STRESS to PRODUCTIVITY
MINDFUL BRANDING
Your company is your employees. Their well-being is directly related to the success of your brand.
The set of tools under our ALIGN PROGRAM such as mindfulness training, meditation programs, non-violent communication seminars, breathing techniques, dance sessions, tai chi classes and sound therapy simply bring resilience and better performance to your team while reducing their stress level.
from INTERNAL BRANDING to MINDFUL BRANDING
MINDFUL BRANDING
Your brand is the operating system of your company. Internal branding is to show your team what your brand means and to ensure they understand, believe in the company vision and feel connected to the brand. That’s number one.
Number two: We go even further to create a space in the company for conscious leadership by permeating mindfulness, harmony, calm, non-violent communication, resilience, and compassion for better communication and performance. Because, we believe inner peace is the new success.
from LEADERSHIP to CONSCIOUS LEADERSHIP
MINDFUL BRANDING
The appeal of our Mindful Branding approach comes from creating economic value consistent with greater purpose. Under ALIGN Program, we offer you and your team a set of practices such as mindfulness, meditation, non-violent communication for direct experience of wholeness as well as elevating creativity productivity and resilience.
from US to
YOU
FREE STRATEGY SESSIONS