Mindful Branding— Organizma Branding

Object(s) of Our Lives. branding, design and marketing for a lifestyle brand.

OOOL believes in finding happiness in little things. By just gazing at or holding a family heirloom, an object of your interest, or a small find you accidentally come across during your daily routine may brighten up your day and miraculously change your mood.

OOOL believes that in the midst of the inevitable distractions and cacophony of life, sometimes solace and even joy comes to us in the form of these simple objects.

OOOL’s brand purpose is to bring beauty, meaning, connections and happiness in people’s lives, wherever they are, through these objects. We appreciate the inner beauty in them as well as their positive impact on our thoughts and emotions and we strive to find ways to bring it out to share with like-minded people.

The brand is the collectors and gatherers of these objects that are not only inherently subtle, authentic, rare and aesthetically appealing, but also have a character, style and story.

We created the brand name, brand purpose and brand positioning based on strategy. The creative implementation from website to e-commerce platform, from event planning to retail therapy followed.

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ANET ALTINMAN CONSULTING